As an avid environmentalist, Robert Rauschenberg (1925-2008) designed the first Earth Day poster to benefit the American Environment Foundation in Washington, D.C. in 1970. Twenty years later, Rauschenberg created this color silkscreen and color pochoir on wove paper to celebrate the success of the 1990 Earth Day, which had 200 million participants.
Click here to browse the complete Zane Bennett Contemporary Art collection.
“Very quickly, a painting is turned into a facsimile of itself,” said Robert Rauschenberg (1925-2008). “One becomes so familiar with it that one recognizes it without looking at it.” He could’ve been talking about Leonardo da Vinci’s Mona Lisa, which makes a cameo in his 1996 intaglio printBanco, from Ground Rules. The portrait is so rooted in the modern cultural consciousness that we can instantly conjure it in our mind’s eye.
Thus, it’s a perfect tool for exploring the concept of authorship: the painting appears next to a window emblazoned with the words “YOUR NAME HERE.” By presenting the world’s most iconic painting beside advertising lingo, the postmodern master asks whether true ownership of an image is possible in the age of mass media. Learn more about the print below, and browse more works by Rauschenberg.
Starting Black Friday (Nov. 24) and extending through Cyber Monday (Nov. 26), enjoy a 10% discount on any acquisition from Zane Bennett Contemporary Art. Scroll down to see our latest offerings, and browse the complete collection on our website.